Anjelika Krishna's launched a.d.o in fall of 2008, recognizing a lack of up-to-date and modern organic clothing without chemical dyes. a.d.o (pronounced ‘ado’ as in much ado...) stands for anjelika dreams organic, is a comfortable, breathable ready-to-wear collection that’s revolutionizing the future of sustainable fashion--not only in its designs but non-chemical dyeing, fair trade sourcing and production methods.
a.d.o integrates 5000 years old Indian tradition of Ayurvedic herb dye with modern, fluid and feminine design aesthetic. By using
only Ayurvedic herb dye, a.d.o spares
the environment of harmful chemical residue. It is a closed-loop dyeing process
whereby the dye waste is used as garden compost.
Anjelika extensively travel to India and diligently research and use a variety of fabrics such as organic cotton, Ahimsa (peace) silk and organic wool. To maintain outmost quality, every fabric goes through wash test to check for color fastness and durability. The organic fabrics are typically sourced from small handloom workshops that adhere to fair trade principles and lend a holistic environment for the workers and their families.
a.d.o’s fair trade philosophy has
extended Krishna’s efforts to save the domestic fashion community as well. Most
of a.d.o clothing is locally produced
in the New York garment district where it is crafted with highest precision and
packaged using recycled materials. Every detail in crafting the clothing is
taken into account--trims such as buttons, laces and drawstrings are recycled, organic
or natural in origin. Our mission for a.d.o,
is to be a carbon neutral company.
We are a premier leader in creating non-toxic,
fair trade and chic clothing, which is truly the future of holistic &
sustainable fashion.
Anjelika Krishna, a native of New Delhi, India is a Merit scholar graduate of The School of
Art Institute of Chicago. Anjelika has worked for names such as Issey Miyake,
Chaps Ralph Lauren, Liz Claiborne and a private label company where she designed to develop clothing lines for
celebrities and designers such as Iman, Serena Williams, Paula Abdul, Adrienne
Landau and many others.
Anjelika's
work has been displayed in exhibitions sponsored by the Contemporary Arts
Council of Chicago, for which she was featured in the Chicago
Reader journal. In 2003, she was nominated for the Richard H. Driehaus
Fashion Excellence Award. Her garment made entirely out of fusing material was
chosen and displayed at Tiffany & Co. during 2003 Art Windows Festival in
Chicago.
Anjelika's
recent project has included draping vintage Indian textile to represent her
Motherland, which was on exhibit at New Jersey City University and Bronx Art
Gallery.
Anjelika
is also involved in supporting many charities including UNICEF, Women for Women
International and South East Asian Woman’s Creative.
Anjelika and her husband currently reside in Jersey City.